Your Resume vs. Your Brand
My resume was new and shiny, just like yours should be.
I emailed it to a bunch of friends, including people in HR, recruiters, and people in hiring positions. I asked them for feedback, and everyone responded back that my resume was awesome. My credentials were impressive. I was ready to rock and roll with this very impressive marketing document!
And it got me nowhere. I hardly got any interviews from my resume. I realized why a few months into my job search, and I’ve talked about it before… but this weekend I had an epiphany:
My resume was fighting against my personal brand (at least the brand people thought I had).
My resume said I was an executive… with titles like CIO, general manager, VP, IT Manager. That is a strong, distinct message.
However, the jobs I was applying to were business analyst, project manager and eventually product manager. There is no executive-level responsibility there like there is with CIO or GM or VP.
I learned later that people would see my resume, based on the business analyst role I was applying to, and immediately disqualify me.
My brand and my resume were at odds.
I was too proud to want to get rid of those titles, even though I was applying to roles that were not in the same arena with those titles.
So I ask you – is your resume misbranding you, or messing with your perceived brand? If so, what can/should you do about it?
Excellent article. I have prepared resumes and Cv’s for many BA’s, CIO’s and Project Managers all of whom I have to provide the same advice.