In Job Search Tools, LinkedIn

The LinkedIn publishing platform is an effective built-in function of LinkedIn that can increase your reach and engagement with prospective employers.  Relationships are the key to landing that perfect job, and taking the time to create some long-form content within your expertise area is a great way to let people get to know you.  Publishing with LinkedIn is a great way to increase your reach to prospective employers and get your profile noticed by recruiters.

How to Get Started with LinkedIn Publishing

On your home page where you post status updates, you will see there are multiple options, including posting a photo, a video, and writing an article. If you click on that, you will find yourself in a word editor very similar to other blogging platforms. You can add headings and body text as well as images and more. Click the icon at the top to add a cover image and when you’re ready, hit publish to start establishing yourself as an authority in your niche.

Related: Using LinkedIn in 2020 for Your Job Search

You Can Write A Blog Post Even if You’re Not a Professional Writer

You don’t need to be an academic writer to write a great blog post, especially when you’re writing about your field and expertise. In fact, experts recommend that blog posts should be written at about an eighth-grade reading level. Just start writing. You can edit later, once you have something to edit.  Try writing like you’re talking to a friend, and then decide if you need to rephrase things later.  Consider reading what you’ve written out loud to see if it makes sense. You can use the Grammarly plugin to get help with where to put commas and make sure your tenses match.

Keep your posts simple, short, and clear.  You only need about 500 words to make a blog post. Your posts should be informative, professional, useful, and work-related. Here’s the official LinkedIn Publishing guide to learn more about how best to use the platform.

Related: 8 Ways Your Writing Skills Will Help You Land A Perfect Job

Topics to Write About With the LinkedIn Publishing Platform

  • Write a how-to for a topic you’ve gotten good at.
  • Make a list of questions you’ve been asked about your expertise. Then answer them.
  • Create a list of your favorite websites where you’ve found great ideas to use.
  • Write about your personal work journey.
  • Summarize your favorite life hacks.
  • Write a book review.
  • Do an interview with a mentor or someone who inspires you.
  • Write about the news or upcoming tech in your field.

Unlike a traditional blog, with LinkedIn publishing, there’s no setup, no domain to purchase, and no website to manage.  If you already have those things, it’s easy to cross-post and use both platforms. Writing is a wonderful way to expand your personal brand and really clarify what interests you most about your business sector as well as setting you up as a subject matter expert. There’s really no downside.

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