Four Ps of Job Search (like the Four Ps of Marketing)

I got a business degree and an MBA.  I’ve taken a few marketing classes, and read a few marketing books.  If you have spent 20 minutes in marketing, you’ve heard about the Four Ps of Marketing:

  • Place
  • Position
  • Price
  • Product

Every marketer can define those four Ps, and they play a significant role in their marketing strategy.

Chris Russell, of Secrets of the Job Hunt, wrote a brilliant post about the Four Ps of the Job Search.  Chris says your four Ps are:

  • Personal (who you are, your brand, etc.)
  • Positioning
  • Promotion
  • Persistence

I love the play on the Four Ps… read Chris’s post so you can see how he describes each of the Ps.  And there’s a great story about a 58 year old job seeker, Gina, who landed the job she wanted with those four Ps.  I love it!

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