I got a business degree and an MBA. I’ve taken a few marketing classes, and read a few marketing books. If you have spent 20 minutes in marketing, you’ve heard about the Four Ps of Marketing:
- Place
- Position
- Price
- Product
Every marketer can define those four Ps, and they play a significant role in their marketing strategy.
Chris Russell, of Secrets of the Job Hunt, wrote a brilliant post about the Four Ps of the Job Search. Chris says your four Ps are:
- Personal (who you are, your brand, etc.)
- Positioning
- Promotion
- Persistence
I love the play on the Four Ps… read Chris’s post so you can see how he describes each of the Ps. And there’s a great story about a 58 year old job seeker, Gina, who landed the job she wanted with those four Ps. I love it!
