Let’s make that Join RELEVANT Groups.
I have been doing a lot of work on LinkedIn lately and have really gotten value out of joining appropriate and relevant LinkedIn Groups.
When I join a LinkedIn Group I think about two things:
- Can I find new, relevant contacts that I should be in touch with?
- Will I want to communicate with any members of the Group?
If the answer to either is YES, then I’ll join a Group. You can only join up to 50 LinkedIn Groups (sounds like a lot, and it is), so my recommendation is to only join Groups that will help you in your networking and prospecting.
Here are three tips to finding relevant Groups:
- Look at the Profile of someone who is your perfect contact … what Groups are they members of? If you should/could join any of those Groups legitimately, try it and see if there are other perfect contacts there for you.
- In LinkedIn Answers, ask your contacts what Groups they recommend?
- Search in the Groups page for words or phrases that are industry or profession specific. Search for school or association acronyms.
I DO NOT recommend spamming Groups in the Group Discussions… keep all of your messaging on-brand and clean… but do go beyond just sitting there and actually reach out to other Group members.