Creating the Perfect Social Media Marketing Resume

Do you need to update your Social Media Marketing resume?

The social media we know and love today is not the same as it was a couple of years ago. At present, there are estimated to be more than 3,03 billion active social media users. This includes nearly 91% of retail brands using two or more platforms in their marketing efforts (according to data compiled by Brandwatch).

Social Media has irrefutably changed the way we market our products and services.  Social media positions are becoming more commonplace. Even high-profile establishments such as The New York Times and the White House have social media marketing positions.

If you have our heart set on becoming a successful social media marketer you can employ one of numerous methods to ensure you set yourself apart from the competition.

social media marketing resume

Ensure that your Social Media Marketing Resume is on-point

If you want to become a sought-after social media manager you will need a killer social media marketing resume. One of the most important things to remember is to include your personal and professional social media links on your resume.

Your potential employer will seek you out on the various platforms including Facebook, Twitter, and Instagram.  You might as well show your transparency and initiative by providing the relevant links.

List any previous social media marketing experience and highlight your biggest successes. This will illustrate your versatility to its full extent.  Don’t forget to list your hobbies, even if they aren’t relevant to the position you are applying for. This will give a potential employer a distinct insight into your passions.

Personalization is Key

Make sure your social media marketing resume is aimed at the position you are applying for, mirroring the company’s ethos to provide a sense of personalization. If the position revolves around music, make mention of your own musical passions including pertinent contacts you may have in the industry.

If you are applying for a job in the hospitality industry you can adjust your angle accordingly. Highlight your Instagram presence and photographic skills.  Don’t forget to emphasize all your applicable skills including writing, photography, and graphic design. If you travel frequently make a point of mentioning it as well. A well-traveled social media marketer can offer an added dimension to an online marketing campaign.

What else can be included in your social media marketing resume?

In order to be considered for a social media marketing position, you are going to have to sell yourself without making your entire resume look like a sales pitch. If you have any quality testimonials from previous clients, include them. Even if you only helped to manage the online presence of an artist friend, or assisted in successfully turning around the flailing family business with clever Facebook promotions you should request a written testimonial and add it to your resume.

You can also make use of screenshots depicting social proof of your online presence. Be sure to include comments, mentions, shares, views, and other interactions.

Remember to include a blog post or online article, together with a few quality photographs or illustrations. Include elements that best showcase your creative abilities and will set you apart from your competition.

Get a Professional Resume Critique

Once you have a draft of your social media marketing resume, take advantage of Career Resume’s FREE resume critique. Because social media is such a fast-growing and changing industry, it is important to stay on top of the latest trends. Our professional resume writers can ensure you are on point!

Social media marketing is fast becoming one of the strongest and most prevalent marketing tools employed across all industries. By taking the time to create a powerful resume you will provide yourself with the best possible chance to break into the very creative and rewarding world of social media marketing.

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Guest Blogger: Lucy Wyndham is a professional freelance writer, editor, and lucy wyndhammother of two, who decided to take a step back and work from home after spending a decade working in the finance and health industries. You can reach out to Lucy at

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